Our Story

Built by Builders,
For Creators

Moxu started as a personal tool we couldn't live without. Then our friends wanted it. Then their clients. So we decided to share it with the world.

The Beginning

From Side Project to SaaS Platform

In early 2023, our agency was building custom e-commerce experiences for high-growth brands. We kept hitting the same brick wall: users would visit once, browse, and never return. Email marketing open rates were plummeting below 15%, and the cost of developing native iOS and Android apps was unjustifiable for 90% of our clients.

We needed a bridge. Something that combined the frictionless discovery of the web with the powerful retention capabilities of a native app.

So, over a weekend hackathon, we built a tiny script — a progressive web app engine that injected service workers and push notification APIs into any standard website. The results were staggering. Client retention tripled. Engagement soared. We started deploying it on every project.

Soon, colleagues noticed. Other agencies asked for access. Strangers on Twitter DM'd us begging for the beta. That scrappy internal tool evolved into Moxu — a comprehensive platform designed to give every creator the power of a top-tier engineering team.

const sw = navigator.serviceWorker; sw.register('/moxu-worker.js').then(reg => { console.log('PWA active'); reg.pushManager.subscribe({ userVisibleOnly: true, applicationServerKey: 'VAPID' }); });
Moxu Terminal v1.0

moxu init --target ./store

✓ Analyzing DOM structure...

✓ Generating dynamic manifest.json

✓ Injecting offline caching strategy

✓ Securing VAPID push keys

Success! PWA Deployed in 1.2s

3x
Average increase in user retention
0 lines
Of native code required
Our Mission

Democratizing
App-Like Experiences

For over a decade, building a great mobile experience meant hiring specialized native developers, fighting with opaque app store review processes, and sacrificing a 30% tax on your hard-earned revenue. We believe that model is fundamentally broken.

Our mission is to put the power of native apps back where it belongs: in the hands of web creators. By leveraging cutting-edge Progressive Web App technology, we are breaking down the walled gardens of traditional app stores and bringing frictionless, high-converting mobile experiences to everyone.

The Goal

To power 100,000 independent storefronts, creators, and digital businesses with standalone PWA technology by 2030, bypassing app store monopolies entirely.

The Promise

To always remain web-native. We protect your direct relationship with your customers—no algorithmic interference, no arbitrary rejections.

The Journey

How we got here.

The First Commit

Jan 2023

Moxu started as a 200-line bash script to automate service worker generation for a single client project. It was simple, but it proved the concept.

Push Engine Built

Aug 2023

We realized the real value was in retention. We spent months building our proprietary push notification engine to bypass email spam filters securely.

Public Beta

Feb 2024

Opened the platform to 500 hand-picked beta testers. They built mini-stores, portfolios, and complex SaaS dashboards using our toolkit.

Global Launch

Present

Now powering thousands of businesses globally, with integrated generative AI, multi-language support, and Stripe monetization features.

What Drives Us

We believe the web should be powerful.

No-Code First

We believe powerful technology shouldn't require a CS degree. Moxu works with one line of code — literally.

Customer Obsessed

Every feature we build starts with a real customer pain point. We listen before we ship.

Web-Native

We're betting on the open web. No walled gardens, no vendor lock-in. Your data, your users, your platform.

The Team

Small team. Big ambition.

We're a tight-knit crew of engineers, designers, and growth enthusiasts based in Montreal, Canada.

AP

Aubry

Founder & CEO

DG

Dads G.

Lead Engineer

AT

Afaf T.

Product Design

MC

Marc C.

Growth & Marketing

2,000+
Active Projects
12M+
Pushes Sent
150+
Countries
99.9%
Uptime

Ready to join the movement?

Start free. No credit card required. See why 2,000+ businesses trust Moxu to power their web presence.